Orlando Bloom in Madagascar with UNICEF

UNICEF UK ambassador Orlando bloom recently visited the children of Madagascar to launch the BOSS Orange campaign. The ‘Today. To Help. Together’ initiative will see BOSS Orange fund one day of school for 50 disadvantaged Malagasy children with every purchase of their new limited edition fragrance.

This is all part of the UNICEF Schools for Africa project, to help the children of Madagascar achieve a good start to their lives through much needed education. BOSS Orange is already supporting UNICEF’s tireless work in Madagascar by helping to fund the building of tough wearing, cyclone-resistant schools.

There’s also 5,000 limited edition T shirts available with ‘Today. To Help. Together.’ emblazoned across the front which will be available in 40 Hugo Boss stores across 10 countries. This amazing charity scheme will help change the lives of as many as 60,000 children in Madagascar, by providing them with quality education which will increase their chances of a better chance in life.

Orlando Bloom, said –

I feel very privileged to be working with BOSS Orange and UNICEF on this partnership. Witnessing first-hand the difference it makes to the lives of children in Africa is truly humbling.