World Vision When I Grow Up Campaign

World Vision UK is asking for your help and support in their latest charity campaign, ‘When I Grow Up’. The ethos of the scheme is based around the Peter Pan story, who lived in ‘Never Never’ Land’ where nobody ever grows old. This story can be translated to the plight of millions of children in developing countries across the world, but in their case, it’s anything but a fairytale.

Due to hunger, malnutrition, and a lack of basic medicine, millions of children will ‘Never Never’ grow old either. Many will never even see their 5th birthday due to diseases such as pneumonia, diarrhoea and malaria, all of which are easy to treat with the right care. Support World Vision’s ground breaking work on the front line of the world’s poorest countries, and help millions of children reach their full potential both physically and mentally.